In a 2020 global model obtain out about, HealthFocus Worldwide chanced on an increasing resolution of clients are in search of protein-packed snacks – up to 80% from 69% in 2014. And the build there’s search files from, there’s most ceaselessly present, and the protein bar offering is rising exponentially in retail.
With an increasingly saturated bar market, producers favor to create no longer easiest something sensational but something that can stand out – and that most ceaselessly is texture, a predominant driver of user purchasing choices. Then again, most bars on the market recently comprise more of a uniform mass than confectionary indulgence, because of a unfold of advanced processing challenges.
To beat this, AFI has launched a protein bar principle that packs in 30% more protein, without affecting its taste or texture or increasing its size.
The contemporary recipe is in step with the corporate’s whey and milk protein components, which raises the protein protest material in every section of the bar – including the mass, filling and coasting – and ensures the rich chocolate mass retains its flavour and softness throughout its shelf life. And as a plod and play resolution, it will even be frail because it is or as the root for a label’s queer formula.
New avenues for high-protein snacks
“Within the crowded bar market, producers favor to be a magnet for clients searching for high-protein alternate choices that are appropriate as appealing as their confectionery counterparts,” stated Laima Liepinyte, sale model supervisor, Neatly being & Efficiency Nutrition at AFI.
“With Lacprodan components, they are able to create multi-layer protein bars with a palette of textures and a mild, light and creamy mouthfeel. As effectively as delivering pathways to success for wellness-targeted producers, this contemporary principle opens contemporary doors for high-protein confectionery merchandise.”
The contemporary principle will be launched on 15 September in a webinar hosted by the Danish company in partnership with Nutrition Integrated. It will moreover be showcased at SupplySide West, being held in Las Vegas on 2-3 November.
Viby-headquartered AFI – a 100%-owned subsidiary of Arla Foods – is a world chief in imprint-added components derived from whey to permit the improvement of pure, purposeful and nutritious meals.
The corporate’s purposeful and nutritional whey proteins, milk minerals, lactose and whey permeate possess been confirmed to advertise diet, beef up texture, prolong freshness and amplify yield.