TikTok’s giving users more room to cowl their whisper, and join with eager users, with an enormous growth of its video description field.
Woah…! TikTok has increased video description persona limit to 2,200 characters!
Here’s mountainous for creators and big by system of TikTok’s plans for changing into a search engine pic.twitter.com/kGhnL97uUM
— Matt Navarra (@MattNavarra) September 23, 2022
As you need to perchance presumably note on this notification, posted by social media educated Matt Navarra, TikTok has expanded the publish description field from 300 characters to 2,200 – a 730% broaden within the station on hand to clarify your clip.
As defined by TikTok:
“This skill that that you simply can particular more particulars about your creations, describing what your videos cowl, providing you with the opportunity to bring together nearer to your target market, producing more engagement while changing into more searchable and better suggested by TikTok to viewers.”
The ‘searchable’ element is the major center of attention on this appreciate.
As we reported honest no longer too long ago, TikTok is mercurial changing into a key search platform for younger audiences, with Google’s VP Prabhakar Raghavan honest no longer too long ago noting that:
“In our learn, one thing appreciate almost 40% of younger of us, when they’re buying for a region for lunch, they don’t rush to Google Maps or Search. They rush to TikTok or Instagram.”
That affords vital opportunity for TikTok, the utilize of its highly attuned, personalized, algorithmic methodology to refine and showcase connected search suits, which is able to more and more checklist to every users’ interests.
That’s how search already capabilities within the Chinese version of the app, Douyin, with many users now turning to the app for more personalized discovery.
As defined by Connie Chan of Andreesen Horowitz:
“On Douyin, which has been monetizing short-form video explore for years, videos are assuredly tagged with the names of stores and rather a few areas, and tapping on these hyperlinks takes users to in-app pages the place they might be able to take dangle of ideally suited thing about immense good deal coupons or particular bookings.”
Chan explains that by the utilize of its algorithmic advantages in figuring out person behaviors, Douyin is able to spotlight more connected search suits to every person, which improves the discovery route of, while also enabling of us to comprehend ideally suited thing about discounts and rather a few presents within the app.
“Attributable to the algorithms and person behavior on Douyin, the app can push recent areas to a person that he or she would by no system have belief to explore for. Immediate video effectively enables the power discovery of the ideally suited areas spherical you, and it will get better with every swipe because the platform better understands you and your interests.”
TikTok’s now seeking to tap into the the same.
Closing month, TikTok launched a recent ‘Shut by’ whisper feed in testing, which displays whisper posted by users for your most contemporary station.
As it’s rolled out more broadly, that’ll allow TikTok to showcase domestically connected updates, primarily based on the whisper that you simply take dangle of with for your most vital ‘For You’ feed – that system that TikTok would perchance be ready to spotlight more posts from native industry, events and areas, that checklist to your interests.
The added room for your descriptions will enhance this, with more alternatives for key phrase matching, in checklist to showcase more connected, native whisper, which shall be a mountainous aid in highlighting connected agencies to eager users. And if it follows the lead of Douyin, that could presumably well also allow brands to supply discounts and connection alternate strategies enlighten in-app, the utilize of TikTok’s extensive presence to nice form.
And with projections that TikTok will attain 1.5 billion users earlier than the One year is out, that could presumably well also be a mountainous consideration for agencies.
It’s no longer there steady yet, but primarily based on the place Douyin has gone with search, you need to perchance presumably note the likely roadmap, which would perchance presumably well also bring together TikTok a ideally suited more vital platform for native brands, straight connecting intent and past-time to their offerings.
‘More searchable and better suggested’. Here’s the major cowl of center of attention from TikTok’s announcement, and it’s these facets that could presumably well also become a lot better aspects of cowl for brands provocative forward.
These are steady the first steps, and it could perchance probably presumably well also merely neatly be worth eager by how building a TikTok presence now could presumably well also aid you capitalize on these trends as they become more vital facets in future.